Sessions to See at Oracle Open World 2016 as a Digital Marketer

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Oracle Open World is only two weeks away! As we start to pack our bags and plan out our week, I couldn’t help but notice the enormous amount of content catered to digital marketers in Oracle CX this year!

If this is your first year at Open World, you’re in for a treat. Oracle has done a great job of organizing the content to cater to each “pillar” of the the CX cloud solutions. If you are looking for a full session guide on all things Oracle Marketing Cloud, click here for the search results and set filters.

Here’s some of the sessions which sound like great ones as a digital marketer and sessions you’ll see me at!

Discover What Marketers Need To Know About Bringing Offline Data Online 

Thursday September 22, 2016 12PM- 12:45PM Moscone West- 2005

Oracle will be presenting ideas on how “marketers must tap into their rich offline (CRM) storehouses of consumer data to reach their customers online through a process called data onboarding.” In a nutshell, this sounds like a great session to learn more about the benefits of having a database management platform (known as a DMP).

Driving Digital Marketing Transformation at Lexus 

Wednesday September 21 3PM- 3:45PM Moscone West- 2005

I always love case studies and this one sounds very interesting and another reason to understand database management platforms and why they are important. The description gives us a taste of looking at a luxury brand and how they have optimized their marketing. “Gone are the days of relying solely on static, non-personalized advertising and websites that revolve around TV and print content. Best-in-class automotive marketers are now augmenting these traditional strategies with dynamic, personalized content delivered through digital media and websites. This session explores how Lexus has implemented Oracle BlueKai’s data management platform to dramatically improve its digital marketing from audience targeting to segmented messaging to higher conversion rates.”

Extreme Marketing Automation: Using Oracle Eloqua to Achieve Amazing Results

Thursday September 22 1:15PM- 2PM Moscone West- 2005

This session is a good session to learn more about custom data objects within Eloqua. Custom data objects are extremely powerful when managing your data within Eloqua. As a marketer though, it can be somewhat overwhelming. This session will explain how CDO’s can be incorporated into your marketing strategy. The description from the session catalog:

Understanding how all the marketing inquiries flow through the marketing automation system and why some of them become leads and others do not have become increasingly difficult questions to answer and report on for many companies. This is especially true for larger companies, which receive inquiries from hundreds of different vendors and sources, and have to accommodate the reporting and processing needs of many different products and business units. This session explores how this challenge can be solved using Oracle Eloqua’s custom objects to significantly improve the quality and conversion of leads.

PS: If you are interested in learning more about Custom Data Objects right now, instead of waiting for Oracle Open World click here!

Future of Marketing Automation: Product Overview and Vision of Oracle Eloqua 

Wednesday, September 21 12:15PM- 1PM Mosone-West 2003

I am excited to see what highlights they provide for Eloqua. This year there has been a TON of changes to the platform and I’m sure even more to be planned. This session will provide you the details and overview on some of the new improvements to Oracle Eloqua. It’s always good to get a heads up on the platform changes! 

As you can see, we’re very excited about Oracle Open World! We hope to see you at some of these sessions this year! See you in San Francisco!