Where will next month’s sales come from? Which customers have major service issues? Is your marketing really working? All of these questions and more require careful analysis of your relationship with customers.
After carefully studying the market for customer relationship management solutions, SFCG has decided to partner with Oracle and their CRM On Demand solution.
Run effective marketing campaigns and track the leads and sales to get a complete picture of each campaign’s return on investment. Refine subsequent campaigns based on the hard dollar evaluation of prior ones.
Implement sales best practices and see that they are followed. Empower your sales people to manage their time well, balance new business development versus existing account management and generate reports in a single click.
Organize customer service requests and respond in a coordinated and timely fashion. Identify root causes of problems based on real world data and do something about it. Compile a knowledge base of solutions in one central place.
Track every lead, every customer, every sale, every issue and share that information appropriately across your entire organization. Use detailed custom trend reports to spot developments and react before competitors.
What does it cost you to acquire new customers? Use campaign ROI analysis to back winning marketing methods and drop ineffective ones.
When sales people are organized, disciplined and empowered they can do their jobs with greater effectiveness and efficiency.
When your customer service is excellent fewer customers will switch and more will improve the amount they buy from you.