3 Reasons a Dedicated, Pre-warmed IP is a Great Investment

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Your company has finally made the jump into the big leagues and signed up to take advantage of all the business tools Eloqua has to offer. To ensure the maximum return on your investment as quickly as possible, you need to start getting your emails out to as many people as you can. But how do you make sure they actually get your message? A dedicated, pre-warmed IP is one of the most effective ways to do so, and here’s why:

3) You Can Control Your Own Destiny: As professional marketers, you have a good idea who your perfect target audience is. Using a powerful marketing automation tool like Eloqua, you can best target those customers and ensure they hear your message. After getting the software set up and crafting the perfect message to target those perfect customers, it would be a real shame if they never even got your email. Having a shared, cold IP you run that risk. Sure you can save a few bucks by sharing an IP, but is that really the best idea? The old adage ‘pound wise, penny foolish’ comes to mind. A shared IP address means your email deliverability (your ‘sender score’) is directly impacted by the actions of the other Oracle Eloqua clients sending their campaigns from the same IP. All it takes is one bad campaign from another company going out over your shared IP address to lower your score to the point that no one sees that content you spent so long perfecting. With a dedicated IP address for your Oracle mail server, you increase your ability to get your emails into the inboxes of your target contacts.

2) Your Only Chance at a First Impression: The Internet Service Providers (ISPs) are the final decision makers on how email gets marked- either good email or spam. While it is possible to get content that has been marked as spam through to your recipient, it’s better to not get it flagged in the first place. IP warming is a great way to avoid this. So what is IP warming? Put in its most basic terms, IP Warming is sending out low volumes of emails to get the various ISPs used to you and to help build your reputation or ‘senders score’- which is partially used to determine if your content is spam or not. Think of it as getting the IPSs to trust you. If your first email from a new IP is sent to too many people on your mailing list at once, you might not ever be able to reach them again. It’s much better to start off on the right foot and get the ISPs on your side to begin with. That way when you send out that awesome email you’ve spent so long perfecting, you know it’s going to reach as many people as possible.

1) A Higher Rate of Qualified Leads Passed to Your Sales Force: Once you have your dedicated, pre-warmed IP up and going you can best utilize all the features Eloqua has to offer. You can be assured that more of your content is reaching your target audience and can better track who is interested in what. By assuring that your message gets to the right people, you will see a higher rate of qualified leads being passed to your sales force. This means that they won’t be wasting their time or efforts trying to sell to people who don’t want to buy, but instead can focus on customers who DO want what you’re selling.

A dedicated, pre-warmed IP should not be viewed as optional equipment but instead as a basic requirement that will help get you up and running as quickly as possible. Here at SFCG we have regularly delivered IP Warming in the course of our customer’s Eloqua implementations and so far they have all gotten up faster and more effectively then customers who do not take advantage of this service.

Top 10 Tips for Attending OpenWorld

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Oracle’s OpenWorld is a great opportunity for you and your company- but how do you get the most out of it? We here at SFCG have a few tips to help ensure that your staff gets the most out of the experience. 10) Figure out why you are going Going to OpenWorld takes a lot out of you physically as well as being an investment in both time and money; so make sure you know WHY you’re doing it! Here at SFCG we’re big fans of SMART goals. (Specific, Measurable, Achievable, Relevant, Timely.) For example instead of saying you’re going to network with people, say you’re going to network with at least 10 Oracles Reps who specialize in Eloqua and work in the Northwest region. Knowing why you’re going will help greatly with #9 9) Prioritize OpenWorld has a whole lot of things going on at once and it can be overwhelming trying to see everything. Read the conference agenda thoroughly, (available at https://www.oracle.com/openworld/agenda.html) and select the events that best help you fulfill your SMART goals. Once you’ve figured your ‘must do’ list, you can fill in any available time slots with your ‘like to’ list. Be sure to leave enough time to get from one event to another without sprinting and give yourself enough time to grab a bite to eat. 8) Participate Ask questions, make comments, and get involved. Becoming an active participant makes the show better for you and everyone else. An insightful question during a Q&A can make an impression on everyone there and might help folks who have a question but are too shy to ask. 7) Take care of yourself Get enough sleep, drink plenty of water, don’t forget to eat, and use hand sanitizer whenever you can. (If you’re doing it right you’re going to be shaking a lot of hands and those hands will have been shaking a lot of hands and so on and so on; sanitizer is a must.) By taking care of yourself during the show, you’ll have a better experience at the show and be able to get right back to work after. 6) Connect your team ahead of time If you’re going with a group, get everyone connected ahead of time with a group messaging service like Facebook Messenger, GroupMe, or Line. This will allow you to hit the ground running and still be able to keep everyone coordinated and connected. 5) Avoid Autopilot Making connections at an event like OpenWorld can be challenging at the best of times as everyone there is busy, but don’t fall into the trap of hastily reciting the same prepared elevator pitch to everyone you meet. The idea is to start a conversation, not make a presentation. Listen to the other person, be yourself, and (as hard as it is) force yourself to slow down. If you don’t have time to say everything you want to right then, that’s what the follow up is for! Speaking of… 4) ALWAYS follow up I’ve worked in the past with folks who came back from shows with a stack of business cards 6 inches high who then set the cards in a drawer to wait for the next spring cleaning. This is such a lost opportunity. When you get back to the office, send a ‘nice to meet you’ email that reminds them of who you are and why they liked you in the first place. You’ve made the connection, so now build on it! 3) Wear Comfortable Shoes I know this is a basic one, but you’d be surprised how often I’ve seen people miss this. You’re going to be on your feet and walking from event to event pretty much all week, so make sure your shoes are up to the task. Comfortable, broken in shoes with inserts can be the difference between a good show and a miserable death march so plan ahead. 2) Pace Yourself There’s so much to do and so many people to meet that you can easily fall into the trap of running yourself ragged trying to do everything- and as a result of trying to do everything, you end up doing nothing well. Remember it’s a marathon, not a sprint. Just accept that you’re not going to be able to do everything- but since you already prioritized what you need to do, you can be a bit more relaxed about what you can do (which will help you get the most out of those things.) 1) Don’t forget to have fun Yes, it’s a work function and we’re all there for business reasons, but that’s no reason not to enjoy yourself. We’re all getting to visit a beautiful city and spend a week with awesome people who have interests similar to ours. If you remember to enjoy yourself, you’ll smile more and be more relaxed- and relaxed, smiling people enjoying themselves are the types who others WANT to meet and hang out with.