Oracle Sales Cloud Info

5 Highlights for SMB Modern Sales Practices at MCX 2017

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Oracle Modern CX is bringing modern marketers together again on April 25-27 in Las Vegas. In an integrated marketing world, modern marketing doesn’t simply mean marketing in silos anymore. Instead, Oracle is delivering its best knowledge sharing and inspirations for modern marketers on four pillars: Marketing, Service, Sales, and Commerce. If you’re still making the last minute decision to come to MCX, here are 5 Reasons why Modern Customer Experience is the Conference to Go To in 2017.

As a Sales Cloud consultant, I went through all sessions under CX Sales for Modern Customer Experience and picked the five highlights sessions for Small and Medium Business (SMB) customers. You can also get access to full schedule on Sales Session here.

Why Loyalty Is the Holy Grail in the Age of the Customer [THT1263]

Christine Bardwell, Strategy, Oracle | Tuesday, Apr 25, 6:00 p.m. | CX Hub Theater

Nowadays, our customers are armed with more information on prices and services, even in a B2B world. It’s the time to rethink customer loyalty, build a customer base and change the way we interact with customers. This session discusses loyalty initiatives regarding customer lifecycle, which is relevant to every business that wants to take their customer experience and customer lifetime value to another level.

Oracle Sales Cloud: Future Direction of the Sales Ecosystem [BRK1058]

Francis Chang, Senior Director of Product Management, Oracle | Wednesday, Apr 26, 11:45 a.m. | Oceanside D

Oracle Sales Cloud is constantly innovated with different components to build up a sales ecosystem for your business. Besides the Sales Automation Service we currently offer at SFCG, this session is to provide you with some inspiration on how you envision your Sales Cloud ecosystem with innovations in Partner Relationship Management (PRM), Sales Performance Management (SPM), Customer Data Management (CDM), new mobile applications, as enhancements in sales analytics.

How Modern Sales Organizations Are Driving Growth with Oracle Sales Cloud [BRK1354]

Thomas Davasia, TATA Consultancy Services
Baskaran Natarajan, Global Practice Leader CRM/CX, TATA Consultancy Services Limited
Dale Cross, Manager, Dellivery and Support, Carnival Cruise Lines
Mark McGrath, IT Director, Flowserve

Wednesday, Apr 26, 4:00 p.m. | Oceanside D

This session invites CEOs across industries to discuss one of the fundamental questions that Sales Cloud users think about: What are some best practices to drive growth in your organization by using the tool? I personally look forward to this session to learn more new ideas on Customer Relationship Management and innovative uses of Sales Cloud in Customer Experience.

Oracle Business Intelligence: Visually Measure Key CX Metrics and Spot Trends [THT1266]
Ashwin Warrier, Senior Principal Product Strategy, Oracle | Wednesday, Apr 26, 6:00 p.m. | CX Hub Theater

In an era of big data and data-driven marketing, analytics and data visualization help you tell better stories on what your customers really care about and how your organization performs. It’s a topic always worth digging deeper to uncover more insights and trends for building competitive advantages for your organization. It’s a session that showcases how “do-it-yourself” visual analysis, data discovery, data blending, and storytelling can be an integral part of customer experience applications. No matter if you have a data background or not, I recommend you to attend because you will benefit from this cool data visualization session.

The Future of CX: A User Experience Showcase of Innovation, Gadgets, and More [BRK1174]

Jake Kuramoto, Senior Director, Emerging Technologies, Oracle
Killian Evers, Vice President, Oracle Applications User Experience, Oracle

Wednesday, Apr 26, 1:00 p.m. | CX Hub
Thursday, Apr 27, 12:00 p.m. | CX Hub

Last but not least, innovations and understanding future trends are key motivations for attending MCX. So don’t miss this session on the next generation of Customer Experience focusing on key themes of simplicity, mobility, and extensibility. As Cloud Products and IoT become more and more prevalent, there’s lots of potential in future of cloud with integration.

If you want to refresh your memories on MME 2016, here some good throwbacks:

Modern Marketing Experience 2016 #MME2016 Day 1 Recap

MME 2016- A Modern Marketer’s Favorite Takeaways

Get more out of Modern Marketing Experience with these Four training Sessions

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With Modern Marketing Experience right around the corner, every marketer, sales and service enthusiast is focused on what they can gain from one of the largest customer experience events in the world. However, with a plethora of training sessions available for anyone from admins to ERP engineers, it can be overwhelming while making the most of your Vegas trip.


I have selected a few sessions that I am looking forward to the most that I believe hit the major skill sets needed for a CRM/CX Implementation Consultant: System Administration, Customer Experience, and future vision.


  • Customer Data Management, the Key to Sales and Marketing Alignment [THT1265]

  • Sales Analytics: Leveraging Data Visualization for Agile Business Intelligence [BRK1057]

  • Why Loyalty Is the Holy Grail in the Age of the Customer [THT1263].

  • Oracle Sales Cloud: Future Direction of the Sales Ecosystem [BRK1058]


System Administration:

Ask any data scientist or system engineer and they will tell you clear requirement expectations and good data management are among the most important pillars of a migration, MDM, or just a system implementation. If your ERP, Marketing Automation, CRM integration is simply passing bad data and creating superfluous campaigns that target dead leads, how exactly do you plan on adequately meeting your client’s needs while growing your client base? This is why I HIGHLY recommend attending the ‘Customer Data Management, the Key to Sales and Marketing Alignment’ [THT1265] breakout session. Clean data leads to accurate reporting of inventory and revenue trends that in turn can be leveraged for more effective targeted campaigns.


Good data practices allow you to design reports to analyze sales trends and seasonal inventory distribution as well as reports for executives to streamline their managerial responsibilities. This can be achieved all through the creation of reports with the Oracle Business Intelligence engine. Organizing and Visualizing your sales data will allow you to see Quotas and upcoming Activities as a Sales Rep, and as a Marketing Consultant will assist in more specifically targeted campaigns. This is why I will be attending the ‘Sales Analytics: Leveraging Data Visualization for Agile Business Intelligence’ [BRK1057] breakout session while I am in Vegas. Whether you are a novice business analyst or experienced executive, this is the type of session that you are sure to learn how to create meaningful reports to better manage your sales force or just yourself.


Customer Experience:

Customer Experience is the lifeblood of enterprise corporations, but it is also extremely fragile. With many key stakeholders involved even with the simplest rollouts of service software, it is hard to ensure that everyone is heard and validated throughout the process of what can be a productive but strenuous year. Establishing a positive relationship upfront is imperative so that your client knows you have their best interest at heart. But with contracts, emails, and conference calls, the client experience can grow stale. A good customer experience can be the foot in the door needed for continued recurring revenue, new potential opportunities, and a lasting relationship. I look forward to listening to Christine Bardwel speak at ‘Why Loyalty Is the Holy Grail in the Age of the Customer’ [THT1263].


Future Vision:

Updates occur every year that enhance the core platform bringing along new features designed to increase enterprise company’s bottom line. Something that I’ve encountered is the eagerness to know what they can get but also what’s in the works for the future. This is a great opportunity to establish confidence in your products ability to relieve their specific pain points. I look forward to attending ‘Oracle Sales Cloud: Future Direction of the Sales Ecosystem’ [BRK1058] to learn about the new sales analytics and new pre-configured solutions for vertical specific issues.


Top 5 Conversations for Sales Automation Geeks at Oracle’s ModernCX

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This year's ModernCX event presented by Oracle is around the corner. With SFCG's preparation kicking into full gear and Oracle releasing new information regarding speakers, performers, demostrations and breakout sessions daily, there is a lot for a Sales Automation Geek to be excited about. Whether you are interested in learning about the new and exciting ways Oracle is expanding how we think about the Customer Experience or you are interested in advancing your skills with tools from the Oracle CX suite, Modern CX will deliver. SFCG will be quite busy and we are looking forward to it. We'll be hosting a Happy Hour, meeting with customers/prospects, developing new relationships with partners, and last but not least learning a boat load about how Oracle is changing the Customer Experience with Sales Cloud, Engagement Cloud, Sales Performance Management and Service Cloud.
I am looking forward to the networking events and client interaction, but the Sales Automation Nerd in me is jumping for joy as I read through the keynote speakers, training sessions and presentations. Below are the top 5 events I am making sure not to miss. As I've noted, my list is focused on all things Sales Automation. If I were to expand my filter, you'd might as well read the full ModernCX Agenda found here

Top 5 Sales Automation Conversations at Oracle ModernCX …okay, maybe 6…

1. How to Get the Most Out of CX Sales at MCE 17 [BRK1070]

Tuesday, Apr 25, 5:30 p.m. | CX Sales Theater 1

Is this your first time at Modern Customer Experience? Even if you are a veteran, this is your opportunity to get an insider’s view of the conference. Check out this informative session led by Michael Richter, director of product management for Oracle Sales Cloud, who takes you through the lineup of CX Sales sessions taking place Wednesday and Thursday. It will help you plot your journey and make the most of your full-conference pass. Whether it’s attending one of the CX Sales general sessions to hear about the latest trends from analysts, participating in the “A Day in the Life of Sales” experience, or selecting from the many breakout sessions in the new and innovative CX Sales theaters, let the speakers in this session help you plan and navigate.

2. Best Practices for Managing Mobile Sales Teams [BRK1175]

Wednesday, Apr 26, 5:00 p.m. | CX Sales Theater 1

Technology is no longer confined to a cubicle, and mobile sales management is commonplace. With mobile, reps are better able to respond to client requests in a fast-changing dynamic market. A mobile sales team also means keeping your team in sync and sharing important information as it happens. In this session, hear how customers from a large global organization are using mobile, how it’s transforming the way they work, and what impact it’s having on revenues.

3. Knowledge-Driven Customer Service with Oracle Engagement Cloud Service [BRK1068]

Thursday, Apr 27, 12:00 p.m. | CX Sales Theater 1

Oracle Engagement Cloud Service solutions bring sales automation together with customer service and knowledge management capabilities, including self-service portals. Attend this session to get a closer look at how knowledge management can equip your customers to find answers, resolve their own questions, and reach out to your service agents for help. In addition, learn how knowledge plays a key role in helping sales reps find answers for customers quickly and effectively, saving time and reducing service costs. This session is ideal for companies using or considering Oracle Sales Cloud as well as companies with on-premises CRM systems that aspire to evolve to the cloud on a common sales and service platform.

4. Sales Analytics: Leveraging Data Visualization for Agile Business Intelligence [BRK1057]

Wednesday, Apr 26, 1:00 p.m. | CX Sales Theater 2

Today every sales organization is looking to get more from analytics—using more data to drive deeper insights faster, for more people. To meet these objectives, organizations need to empower business users to do self-service analysis without sacrificing governance. This session reviews the ongoing evolution in sales analytics and demonstrates how next-generation solutions enable sales managers and executives to leverage data visualization to drag and drop data in order to quickly add or remove content, explore it dynamically, and create meaningful views and dashboards without needing IT involvement—thereby facilitating increased agility, sales productivity, and better business decisions.

5. Sales Performance Management: Going Beyond Incentive Compensation [BRK1054]

Wednesday, Apr 26, 2:00 p.m. | CX Sales Theater 2

“SPM is not just incentive compensation” is a common saying of Dan Chaplin, GE’s SPM Center of Excellence leader. To truly gain the benefit of SPM to its fullest, you must leverage other systems, departments, and datasources as part of an overall strategy. In this session, he discusses GE’s approach to SPM and how he gets other departments on board and educates his organization on the best ways to use SPM for better results.

6. The Future of CX: A User Experience Showcase of Innovation, Gadgets, and More [BRK1174]

Wednesday, Apr 26, 1:00 p.m. | CX Hub
Thursday, Apr 27, 12:00 p.m. | CX Hub

Oracle understands that the next generation of enterprise user experiences focuses on the key themes of simplicity, mobility, and extensibility. Wearable devices are everywhere, but how can they be effectively integrated into your enterprise? Mobile applications can drive organizational behaviors, but why do they often look, feel, and interact with users differently? As users travel and telework, how can organizations extend workflows and provide consistency to the physical user experience? These are just some of the questions this session explores. Come experience them for yourself and get inspired by the future of the cloud.