Oracle Content Marketing October 2016 Updates

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There are some new updates in Oracle Content Marketing which are pretty powerful to the evolution of Content Marketing! The official release is from September named 16.34-16.37. 

User Interface

Have you seen the nice and shiny new look to Oracle Content Marketing? 

An enhancement has been made to the user interface making it lighter, brighter, and easier to navigate. Don't worry, the familiar 5 "P" options have not changed as part of this release, but a more streamlined user menu has been added in addition to the settings and help menu options. Within the Plan Menu, many of the settings options like users and roles have been moved to a new Settings Menu making it easier for users to navigate the platform and work with the most frequent parts of the tool, like the 5 Ps. The following navigational items were removed from the Plan Menu and added to the Settings Menu.

The Settings Menu is organized in the following order:

  • Users
  • Rights & Roles
  • Categories
  • Custom Fields
  • Content Languages
  • Content Types
  • Apps Configuration (Existing)
  • Business Units

Alta Navigation - Business Unit Toolbar.png

Workflow Validation Fields

This Workflow Validation Tasks help marketing users guide other contributors (for example internal and external stakeholders) to provide the feedback, review, and push content out accurately and efficiently.

Oracle has provided some great use cases on why workflows matter:

  • A Line of business has requested a campaign from the marketing team. The marketing team needs the Line of Business to contribute specific content at the beginning of the planning process to move the planning forward, such as a campaign outline attached as a PDF and specific images that will be used in the campaign.
  • A marketing organization needs to route a screenshot of the final proofed piece of content to a compliance team. In order for that content to be considered ‘approved’, a reference ID from the compliance team must be included in a custom field on the asset.

 Leveraging the current Workflow Overview under Plan > Workflow, Users now have the ability to select a new Workflow Task Type called Validation. When the workflow is activated for a Content Asset users are required to provide a value for each mandatory field before the workflow can proceed to next stage within the Content Production workflow. The New Workflow Validation Tasks will help marketers to drive overall metadata completeness on content assets. When configuring Workflow Validation Tasks, users have the ability to select all standard fields within OCM including Personas, Engagement Stages, Categories AND custom fields! 

Imagine- not having to go back and forth asking for information when it is required before submission to the next step in the Workflow? How great is that! The most exciting part? This feature is available for ALL trims! 

 

workflow.png
 

If you would like to learn more about Oracle Content Marketing, check out our series on Content Marketing, here. If you'd like more information, let us know. And subscribe to our blog for more updates, tips and tricks and best practices on SRM and other CX products within the Oracle Marketing Cloud and more! 

SFCG Announces Strategic Partnership with Televerde

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Oracle Marketing Cloud Partner Powerhouses Join Forces to Ensure Their Clients Win Through New Joint Implementation and Demand Generation Services.

September 12, 2016 – Austin, Texas – In today’s market, successful marketing requires end-to-end holistic solutions, executed by experts. The Sales & Marketing automation experts of SFCG are pleased to announce they have entered into a strategic partnership to deliver high quality onboarding and engagement programs for clients of Oracle Marketing Cloud (OMC) with global sales and marketing solutions provider Televerde. The partnership will include technical launch start-up programs, integration services, data intelligence capabilities, and integrated campaign execution to ensure their clients receive end-to-end campaign support.

SFCG, one of only a handful of companies recognized by Oracle as Go-To partners, brings a strong set of strategic and technical skills to implement and/or integrate an OMC instance, while Televerde offers strategic engagement and campaign planning, data intelligence, demand generation, teleservices and inside sales support to ensure a return on the Eloqua investment.  “We are thrilled to endorse services that can help our clients leverage sales, marketing, and service solutions to bring 200 percent ROI or more,” said SFCG’s CEO David Ewing. “Televerde offers the kind of solutions that allow our customers to do more with what they have and maximize their results.” This powerhouse combination enables an OMC client to be expertly installed, empowered, prepared, and educated on their marketing automation journey.

SFGC’s partnership with Televerde ensures a successful OMC/Eloqua set-up and implementation as well as ongoing strategic and operational support to ensure success for their clients. Together, these offerings will be organized into separate and co-partner go-to market strategies. Televerde CMO Ray Kemper said, “SFCG has a highly trained team of Oracle certified specialists and a strong history with Oracle Sales Automation, Marketing Automation and implementation services for enterprises. The toolset provided by Oracle Marketing Cloud is only as good as the strategy behind it and Televerde knows how to set the best strategy, execute on it and achieve the right results.”

SFCG will provide the technical expertise to implement a client’s marketing goals through developing an OMC instance catered to the client’s needs, while Televerde will provide strategic campaign strategy, demand generation, and integrated teleservices. Together they will enable clients to generate the leads to acquire new customers and increasing revenue by successfully running campaigns through OMC.

About Televerde

Televerde is a global marketing and sales solution provider dedicated to acquiring new business and accelerating revenue for our clients. By offering proven solutions in the areas of marketing technology services, strategic engagement planning, data intelligence, demand generation, teleservices and inside sales, Televerde has helped a host of large and mid-sized companies generate over $6.5 billion in revenue.

To learn more, visit: www.televerde.com

Media Contact:

Jennifer Jewett

Mockingbird Communications for Televerde

+1 617 913 2404

jennifer@mockingbirdcomms.com

 

About SFCG

SFCG is a sales & marketing consultancy, devoted to helping companies effectively drive revenue by providing the best customer experience. SFCG is an Oracle Go-To Partner whose solutions include Oracle Sales Cloud, CRMOnDemand, and Oracle Marketing Cloud. Our experts help our clients envision the customer experience they want, enhance business processes to deliver it, and execute the deployment of the integrated systems.

To learn more, visit: www.sfcg.com

Media Contact:

Cassie Witten

+1 512 243 7340

cassie@sfcg.com

 

 

Sessions to See at Oracle Open World 2016 as a Digital Marketer

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Oracle Open World is only two weeks away! As we start to pack our bags and plan out our week, I couldn’t help but notice the enormous amount of content catered to digital marketers in Oracle CX this year!

If this is your first year at Open World, you’re in for a treat. Oracle has done a great job of organizing the content to cater to each “pillar” of the the CX cloud solutions. If you are looking for a full session guide on all things Oracle Marketing Cloud, click here for the search results and set filters.

Here’s some of the sessions which sound like great ones as a digital marketer and sessions you’ll see me at!

Discover What Marketers Need To Know About Bringing Offline Data Online 

Thursday September 22, 2016 12PM- 12:45PM Moscone West- 2005

Oracle will be presenting ideas on how “marketers must tap into their rich offline (CRM) storehouses of consumer data to reach their customers online through a process called data onboarding.” In a nutshell, this sounds like a great session to learn more about the benefits of having a database management platform (known as a DMP).

Driving Digital Marketing Transformation at Lexus 

Wednesday September 21 3PM- 3:45PM Moscone West- 2005

I always love case studies and this one sounds very interesting and another reason to understand database management platforms and why they are important. The description gives us a taste of looking at a luxury brand and how they have optimized their marketing. “Gone are the days of relying solely on static, non-personalized advertising and websites that revolve around TV and print content. Best-in-class automotive marketers are now augmenting these traditional strategies with dynamic, personalized content delivered through digital media and websites. This session explores how Lexus has implemented Oracle BlueKai’s data management platform to dramatically improve its digital marketing from audience targeting to segmented messaging to higher conversion rates.”

Extreme Marketing Automation: Using Oracle Eloqua to Achieve Amazing Results

Thursday September 22 1:15PM- 2PM Moscone West- 2005

This session is a good session to learn more about custom data objects within Eloqua. Custom data objects are extremely powerful when managing your data within Eloqua. As a marketer though, it can be somewhat overwhelming. This session will explain how CDO’s can be incorporated into your marketing strategy. The description from the session catalog:

Understanding how all the marketing inquiries flow through the marketing automation system and why some of them become leads and others do not have become increasingly difficult questions to answer and report on for many companies. This is especially true for larger companies, which receive inquiries from hundreds of different vendors and sources, and have to accommodate the reporting and processing needs of many different products and business units. This session explores how this challenge can be solved using Oracle Eloqua’s custom objects to significantly improve the quality and conversion of leads.

PS: If you are interested in learning more about Custom Data Objects right now, instead of waiting for Oracle Open World click here!

Future of Marketing Automation: Product Overview and Vision of Oracle Eloqua 

Wednesday, September 21 12:15PM- 1PM Mosone-West 2003

I am excited to see what highlights they provide for Eloqua. This year there has been a TON of changes to the platform and I’m sure even more to be planned. This session will provide you the details and overview on some of the new improvements to Oracle Eloqua. It’s always good to get a heads up on the platform changes! 

As you can see, we’re very excited about Oracle Open World! We hope to see you at some of these sessions this year! See you in San Francisco!