Is there anything more painful than the weekly team sales meeting? You know, the one where each sales person reports in turn the activities they’ve completed account-by-account. I’ve noticed a few things that every one of these meetings have in common.
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Boring - They are extremely boring. No one ever looks forward to the weekly sales meeting.
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Rambling - Everyone feels like they have to “prove” that they are working so each person in turn takes the maximum amount of time to talk about all the things going on in each account. Often they recycle the same information as last meeting.
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Zero Impact - When the meeting is over, no one does anything differently than they did before.
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Ironic - As painful as these meetings are, it seems all good sales organizations conduct these meetings.
At SFCG we always consider the cost of sales time to be very dear. That one hour meeting is 2.5% of a standard work week. So that weekly sales meeting drops the effective selling time of a 40 person sales team by one full person. If it runs long (i.e. two hours) the effective selling force drops to 38 people.And yet, it seems like the height of management by abdication not to conduct a weekly review.
Why?