As a lifelong entrepreneur, I’ve developed the basic habits for frugality and stuck by them. Travel is a big expense in my business – both for me and my clients. So I focus on keeping my own costs low and skipping out on costly amenities. In fact, I use priceline.com so much that William Shatner once dropped by my office just to give me a high five (ok, that’s not true, but actually I had a dream that he did).
Of all my travel expenses, I’m consistently satisfied with the value I get for flying Southwest Airlines. I’m sure you can guess why – relentless pursuit of low costs, highly efficient boarding and superior customer service. It’s this last point – superior customer service – that has me most amazed. If you were planning an airline business, would you imagine that combining low costs and superior customer service would be sustainable? I wouldn’t. How would you do it? While flipping through the SWA magazine before take off today I think I stumbled on a secret ingredient that any of us could add to our business and it costs almost nothing. It is simple and effective. Are you ready?
