Entries by Will Zhao

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Eloqua Best Practice – Lead Scoring

In today’s world, customers have become more and more powerful during the buying process. It is critical for marketing and sales teams to work together to appeal to people early in the buying cycle and deliver a great customer experience for their customers when they are ready to purchase. Eloqua provides us a simple and […]

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Eloqua From Best Practice: The First Step to Knowing Your Customer

Marketers use forms as a data collection tool to get a better picture of their audience. At the same time, forms can also facilitate customer transactions with your organization, for example: Signing up for newsletter, demos, free trials Registering for special events and seminars. Managing account preferences (the frequency and content a certain audience is […]