Entries by Shirley Qu

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Four Things You need To Know about Real-Time Personalization

Real-time marketing is no longer a secret for marketers. Many B2C companies have been utilizing real-time personalization to present tailored content to their consumers. With the advanced technology of data science and marketing techniques, marketers can now analyze their website visitors' demographic and digital behavior the second they land on the website. With this information, […]

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The P in PARIS

In our previous blog post on Campaign Best Practice in the PARIS Way using Eloqua, we covered the 5 steps on how to approach a campaign through Eloqua. What Alan Lakein had to say about the P in PARIS (planning) is that “planning is bringing the future into the present so that you can do […]